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Digital marketing pushed for Western Visayas’ agricultural products

DA-6 Kadiwa market
One of the Kadiwa market program of the Department of Agriculture (DA) during the strict lockdown in Western Visayas. (Photo from DA-6)

By Tara Yap

ILOILO CITY—While lockdown measures have been eased, the Department of Agriculture, Region 6 (DA-6) is pushing for the digital marketing of agricultural products of Western Visayas region.

DA-6 Regional Director Remelyn Recoter said that digital marketing can be an active government response as the threat of coronavirus disease 2019 (COVID-19) continues.

During a recent cluster meeting of the Western Visayas Regional Development Council, Recoter said digital marketing was instrumental in the P8-million sales generated by DA-6’s Kadiwa market program.

During the strict lockdown, the Kadiwa market program directly linked farmers and fresh produce to consumers by setting up kiosks in key areas of Aklan, Antique, Capiz, Guimaras, Iloilo, and Negros Occidental provinces as well as the highly urbanized cities of Iloilo and Bacolod.

While there are those who physically went to the stalls, there were consumers who directly shopped online for affordable fruits and vegetables.

Aside from fruits and vegetables, also sold in the region-wide Kadiwan markets were rice, spices, rice, dairy, and fishery products.

Of all areas in the region, Iloilo City had the biggest earning for Kadiwa market program with P3.6 million in sales.

For more information, visit the Department of Agriculture, Region 6 (DA-6).

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