Marketing agricultural goods is a vital factor to your farm’s success. This may include identifying your target market, selling prices, and finding the perfect store location down to preparing your promotional materials for the brand. Your marketing approach could also vary depending on the type and size of your farm. Check these strategies that might work for your farm business:
Organic or natural farming
This refers to a farming strategy that many farmers opt to practice for them to produce healthy and safe crops. Many consumers, particularly the health-conscious ones, tend to choose organic products and are willing to pay more for them, too. This goes to show that organic farming and processing are good marketing approaches because there is a sure market, which also means that it offers opportunities both for profit and market.
Another sales tactic is selling your produce on a market near your farm or business. This is great, especially if you are a small or medium-scale agricultural producer. Small markets are also a good starting point if you aim to enter larger ones either in or out of the country. This will enable you to widen the market reach and to sell assorted produce, provide taste samples, and show recipes for each to induce more buyers.
This may refer to bazaars or pop-up weekend markets that are formed through the collaborative effort of farmers or communities with the same goal to reach more customers and to empower local farms. With this strategy, it intensifies the promotion of local products and specialties to compete with the huge imported wholesalers.
Through CSA, people pay for their shares before the harvest season in exchange for your farm’s produce. Community farm is an excellent method to produce food and to sustain its production using the shares of the locals. This allows you to have an extensive network as well because the people in the community will not only consume the farms’ produce, but could promote your crops to their contacts as well. This is favorable if you own a small scale farm, but you don’t have enough funding to support it.
There are many more ways to market your products and farm yields. Marketing may be challenging, but the important thing is to focus on the right target and to act towards your objectives without compromising the brand’s quality over the quantity that you get to peddle.